Even if you haven’t heard of the Grocery Manufacturers Association (GMA), you know its members: the nation’s largest food makers, those with the most at stake in the battle over genetically engineered (GE) food labeling, including soft drink and snack giant PepsiCo, cereal makers Kellogg and General Mills, and of course, biotech behemoth Monsanto.
GMA’s main function is to lobby on behalf of its members. Last year, GMA spent more than $3 million lobbying at the federal level alone, on issues such as school food, marketing to children, food safety, sugar policy, food stamps and most notably, in their own words, “introduction of new GMO traits” and “labeling of genetically modified ingredients.”
I explained last year—just as the battle over California’s Proposition 37 was heating up—how the trade group announced that defeating the initiative was “the single-highest priority for GMA” that year. The group ultimately donated more than $2 million to the “No on 37″ campaign, part the overall $46 million war chest that resulted in the ballot measure’s narrow defeat.
But last year, top members of GMA also individually donated massive amounts of cash to defeat the consumer’s right to know. For example, PepsiCo donated close to $2.5 million, Kraft more than $2 million, Coca-Cola $1.7 million and the “No on 37″ donor page lists many more GMA members.
Meanwhile this year, in Washington State, GMA has already donated more than it did in California: $2.2 million, despite this fight requiring fewer resources. And thus far, the only individual corporations to give are the biotech giants, albeit in huge amounts: Monsanto with $4.8 million and DuPont with $3.4 million. (The “No on 522″ campaign has so far raised more than $11 million total.)
As Politico recently reported, with the large junk food companies not yet contributing, the “Grocery Manufacturers Association has had to give more and much earlier than it did in California.” But rather than the GMA filling the void, it’s far more likely that this is a deliberate strategy that mega-corporations are famous for: hiding behind your lobbying group while your nose stays clean.
Trade Groups Give Corporations Political Cover
The very nature of a trade group allows member corporations to accomplish two critical goals: pool their resources while staying out of sight. According to GMA’s 2011 tax filings, the organization reported $28.7 million in revenue, of which 70 percent—almost $20 million—came from membership dues. That’s a lot of money to throw around. So the question is not when GMA members are going to donate to “No on 522″; they already are, simply by paying dues to their lobbyists.
GMA has a long history of serving as a convenient front for their members on controversial issues. As I chronicled in my book, Appetite for Profit, for years GMA lobbied against common sense policies to improve the nutritional content of school food. The trade group filed letters of opposition in every state and school district that simply wanted to reduce children’s consumption of sugary beverages and junk food. This lobbying strategy allowed GMA’s member companies such as Coca-Cola, who had the biggest stake in these fights, to keep a low profile.
The success of well-known brands such as Coca-Cola and Kraft Foods depends greatly on positive public relations. No food corporation wants to risk negative media coverage or, just as likely these days, backlash through social media. It makes even more sense now for GMA to do its members’ bidding given how controversial opposing GE food labeling has become for the food industry. During the California fight, those food companies that also own organic or natural brands (i.e., most of them) suffered significant backlash for opposing Prop 37.
For example, after a huge outcry on Facebook, General Mills tried in vain to explain to upset customers of its organic brand Cascadian Farms why the company was funding “No on Prop 37″. As I explained at the time, many consumers were surprised to learn their favorite organic foods are owned by other food corporations at all, let alone by multinational conglomerates fighting GE food labeling with millions of dollars. No wonder these corporations want to let GMA be the public face of their opposition this time around. It’s also a convenient end-run around lobbying disclosure laws.